The keys to growth are no secret, getting them all into simple solution products, now that's the hard part. Niina Ross & Co. has done the research, formulated the products & now we want to key you in on what exactly it is we put in these little blue bottles of joy. Our handmade fermented rice water, hand whipped shea & homemade apple cider vinegar are the keys to the Essentiials. You will see immediate repair results & overall improvement is as little as one use. In conjunction with patience & consistency, you will see a new head of hair in as little as six months. Get to know your hair, then get to know our products & let’s create magic.
frsh | leave-in hydration
Reduce frizz, volumize, detangle, hydrate or refresh with our lightweight leave-in conditioning blend of sweetly scented fermented rice & coconut water infused with essential vitamins & minerals.
grwth | hair repair serum
A mix of natural oils & fruit extracts that replenish natural, relaxed, wet &/or dry hair, keep hair & scalp hydrated & get the inches you want with our lightweight blend that repairs, restores & maintains hairs' natural balance.
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twst | strengthening loc & curl creme
A luscious blend of hand-whipped shea & mango butter, banana, melon extract, peppermint & olive oils that like GRWTH™ strengthens every strand & keeps hair hydrated, moisturized & shining.



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